Investor Relations Services
As you know, Investor Relations is a multi-faceted business function that if handled effectively can help companies add and maintain value in the market. We help you develop and maximize a strong investor base.
We provide a full suite of investor relations services that we can tailor to almost any budget and goal. We utilize today's modern technologies in conjunction with long lasting relationships to build and maintain your shareholder base as well as interest level.
What we do and how we do it
By building an effective system that can evolve rapidly to meet changing demands in the capital markets, RJR Consulting Group, LLC can aid your firm in increasing liquidity and achieving its ideal stock valuation. Our goal is to act as both a capital facilitator and a long term investor relations mentor so we can lay the groundwork for our clients to continue working with our program indefinitely. Based on your current IR activity, future goals, selected program elements, and budget we can put together a plan that meets your individual needs. We welcome any input you may have and look forward to developing a lasting and mutually advantageous relationship.
Full Service Broker/Fund Call Center: You will be assigned four dedicated phone representatives at our call center. These callers will be directly contacting our personally accumulated list of brokers and funds for presentation. The goal will be to initially introduce the company through a comprehensive info package with the long term objective of creating an ongoing relationship between each broker/fund and the company. As your firm grows we’ll be able to continually provide updates to all interested parties. Your company will be provided with a weekly spreadsheet of contacts and continuous feedback from these investors.
The call center will also:
- Take inbound calls from potential investors. We will provide a toll free number to attach to all e-mails, mailers and press releases your company puts out. This serves as a great way to articulate your company’s story while reducing the workload at the company so you can focus on operations.
- Set up mini-road shows, if desired, with interested brokers and funds for personal meetings with company management. We’ve been able to create a number of relationships for our past clients through the call center that have resulted in research
coverage, news articles, and funding opportunities. We currently cover Boston, New York, Los Angeles, Scottsdale, Boca Raton, San Francisco and Chicago among others.
Dissemination of Research Reports and Press Releases: RJR will also provide a one page research report summary in the form of an easily-disseminated investor fact sheet. We will distribute your report and press releases by email to our opt-in network of retail investors, fund managers, brokers, market makers, and newsletter contacts. We will also distribute the information to our smaller “personal” network; sophisticated investors who bring real money to the table. You will have unlimited access to our database for the duration of the three month campaign which allows your company to disseminate new press releases to the database to keep investors continually updated on company events.
Press Release Services: RJR facilitates press release tagging and assists with distribution. We can also work with management to provide writing and content coaching.
Traders: RJR will introduce your company to experienced traders. A trader that takes a liking to your stock will prove to be a valuable resource, working to combat the effects of manipulation and naked shorting that often occur in the microcap market.
Investor Presentation Conferences:
We realize that no one is more passionate about your company than yourself, so will set up a conference in a select city where you will be able to convey your message to hundreds of potential investors.
Road Shows: RJR will schedule conferences in major U.S. cities including New York, Boston and Chicago – putting you in front of Brokers, Money Managers and Funds. Face-to-face meetings with these industry heavy weights are the best ways to convey the strengths and goals of your company directly to the broker/dealer market.
Direct Mailer: With the mailer we target a list of over 250,000 contacts. A large portion of this database is taken from shareholder lists of other bulletin board, pink sheet, and AMEX stocks. We already know these investors look to put capital into successful and growth oriented microcap stocks like yours. The remainder of the list is compiled of high net worth individuals and fund managers eager to locate undervalued stocks. This has proven to be an outstanding way to increase awareness of your company in the investment community, thus increasing your shareholder base. RJR will place a toll free number on the brochures to handle any inquiries and pitch the company to potential investors.
Social Media Programs: We utilize the latest Web 2.0 social media and networking tools to introduce our clients to an enormous online audience. We have created a platform that allows company management to interact efficiently with current and potential shareholders, customers, and media outlets through a seamless integration into an all-inclusive computer desktop application. We teach clients how to leverage programs such as Facebook, LinkedIn, Twitter, Digg, and del.icio.us to create a self-propagating audience for both their company and its stock. These outlets represent the future of investor relations and RJR is proud to be at the forefront of this microcap innovation.
Market Makers: RJR can assist your company by introducing the company, as appropriate, to FINRA-registered broker dealers who may have an interest in market making opportunities and retail investment opportunities. This is a critical component for newly public companies.
Message Board / Online Presence Monitoring:
- Observation of the major message boards to keep a finger on the pulse of the retail investor.
- Responding to negative comments on these forums as well as creating discussions, monitoring “buzz,” and following competitors.
- We have groups that have created a following over the past 6 years within the message boards/chat rooms. They are very effective at attacking these chat rooms with information and new press about your company to bring in both day traders and more long term holders.
Establish and Enhance your Internet Presence: RJR will design and host a company corporate profile website, which will allow users to sign up to receive email alerts just for your company. This newly created website is then used to market your company to tens of thousands of potential investors via search engines.
Corporate Profiling Websites: RJR will add additional exposure to your company on our additional stock profiling/investor awareness websites. These sites are highly trafficked and gains you instantaneous exposure. Here are a few samples of our wholly owned websites:
Mainstream and Industry Specific Media Exposure (PR Agency): We work with an extensive network of industry specific PR consultants that specialize in helping us profile our clients in the mainstream media. The process includes the following elements:
- Appraisal of client’s positioning within their industry and larger market as a whole.
- Identification of target media outlets for pitching.
- Compilation of company information in a manner fitting for reporters, editors, producers, etc.
- Distribution of media to these contacts via fax, email, and mail.
- PR follow-up by phone with each contact to answer additional questions and schedule interviews.
- Interview preparation for television, radio, and print spots.
CONTACT US FOR A FREE QUOTE
Use the form below or give us a call at 516-354-2763!
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